Kribi Coffee Webinar Recap
We’re making a big splash in the gourmet coffee industry.
We utilize ethically-sourced green coffee beans and a proprietary air-roasting process; the beans are roasted in-house and on demand. Watch the full recap of our latest webinar here.
Read on to explore how Kribi Coffee works together to solve two fundamental problems in the coffee industry. First, there is the problem of poverty in the agricultural sector. The second issue concerns the coffee industry and the process of air-roasting coffee beans.
Crafting A More Caring Cup
Kribi Coffee Air Roastery aims to raise the standard of sustainable coffee roasting. 80% of the 12.5 million farms are operated by small and single-family-owned farms worldwide. Intense market competition, price volatility, and climatic changes have created havoc for small farmers. We are seeking to solve this problem by working with 600 farmers in Cameroon: By partnering directly with these farmers and paying them slightly more than market value, we believe that we will be able to introduce a much more sustainable method of getting coffee, empowering the farmers so that the process continues in a way that will result in better coffee for years to come.
“The lion's share is in the hands of the roaster.”
As a result of marginalization or inadequate empowerment of farmers, if you examine the value chain of coffee, it's evident that farmers account for only approximately 11% of its total value. By participating in the entire value chain, from supporting the farmers to collaborating with logistics companies to bring green coffee here, we believe we can positively disrupt the current value chain and increase the farmers' value.
Roasted To Perfection
Using our patented air roasting technology, we roast every bag of our coffee on demand and deliver it fresh to your doorstep.
Scientific evidence indicates that coffee stales 14 days after it has been roasted. Most coffee companies employ the standard roasting method in large quantities for mass production. Since the coffee becomes oxidized naturally over time, with this process, it is not being consumed at it’s peak freshness. The Kribi Coffee Company uses a technology that revolutionized the way gourmet coffee is produced with its air-roasting process: a combination of small-batch roasting and direct convection heat application to the coffee.
"You need to deploy the roasters so that customers can visualize and taste the coffee." (Zev Siegl, co-founder of Starbucks)
Using crowdfunding, we aim to have five stores in the metropolitan Chicago area. In addition, we plan to expand our retail and wholesale operations. For more information on how Kribi Coffee wants to create a fair playing field for coffee farmers, our air-roasting technology, and our future plans, watch the full webinar video.